YouTube offers unlimited opportunities from creating your blog to launching large-scale public relations campaigns.
Since hosting was founded in 2006, the level of competition between channels escalates every year. From a standard service for viewing and storing videos, YouTube has grown into the most important commercial site with millions of video bloggers. In such conditions, even high-quality content is ignored, lost among other channels.
It's hard for beginners to compete with large accounts with millions of followers. Therefore, the promotion and promotion of the YouTube channel in 2019 became not a privilege, but a necessity.
WHO NEEDS A YOUTUBE CHANNEL PROMOTION
YouTube channel promotion services are designed for:
novice bloggers and showmen. It doesn't matter if video recording is a hobby or a full-fledged profession, everyone needs a broad audience and recognition;
existing channels. Video hosting algorithms can ignore the growing authors, slowing down the development of the account. In this case, one cannot do without advancement;
political and public figures. YouTube is a vast platform for influencing people's opinions. Thanks to the promotion, combined with quality content, you can become a leading opinion leader;
Small business. With popularity growth, not only the client base and profits of the company will increase, but also it's status. Often, small companies starting on YouTube eventually become giants in the market.
Besides, the channel is an effective way of passive earnings. You can maintain your video blog and earn income from anywhere in the world, at any time, regardless of the availability of your primary job.
FREE PROMOTION YOUTUBE OR PAID PROMOTION - WHAT TO CHOOSE
Free YouTube promotion is a tempting offer. You don't need to invest in the channel, and the number of users will grow.
There are two ways to make a channel accessible without attachments:
independent promotion. This is the creation of high-quality content, holding promotions, gives, the exchange of advertising with other bloggers (barter). Self-promotion will require full commitment, significant time, and challenging work, and the result will not follow immediately. Sometimes it takes years for the "natural" promotion of channels;
use of free services. Quickly, without costs, a minimum of effort is required, since all the work will be done for you. But are YouTube channel promotion services so good? Consider the main risks.
RISK NUMBER 1: SUBSCRIBE TO ALL, OR THE "BIN"
Most free promotion services work according to the following principle: to subscribe to you, you must also subscribe to the channels offered to you or watch a video, participate in a survey, and so on.
What do you get as a result:
a large percentage of unsubscriptions. That is, people will subscribe to you and then leave. This is a common phenomenon for free cheats. According to statistics, out of 10 users, only two remain;
clogged tape. You will have to subscribe to channels of very different content, often dubious. It will take a long time to weed them all out and unsubscribe;
low engagement. It is unlikely that other users of the free promotion service will pay attention to your content; the main thing for them is to subscribe to them.
RISK NO. 2: ACCOUNT SUSPENSION OR LOSS
Some free services use unique bots for promotion. This is much more convenient: no need to subscribe to anyone, like, - the robot-cheater will do everything on his own. Paid services also use bots, but what is the difference?
As a rule, a free program does not pass tests, has an imperfect algorithm, and the risk of being blocked is very high. YouTube is trying to track cheaters and identify them. Video hosting monitors not only the change in individual indicators, such as likes or purchase views but also the aggregate dynamics. So the system reveals the "fast" promotion. In this case, the savings can result in a ban and loss of channels.
Often free services offer access through a social network: that is, you need to enter a username and password from YouTube to use the promotion service without investments. Try not to provide such data to third-party sites. They will not steal your account, but they can use it to perform free cheating. Also, attackers will have access to your sensitive data.
RISK NUMBER 3: DISTRUST OF THE AUDIENCE AND ADVERTISERS
An important indicator for advertisers and customers is not only the number of subscribers but also their quality. Free promotion is almost entirely based on fakes and bots, which negatively affects the channel's reputation and does not allow attracting a lively, active audience.
Advertisers do not associate with channels where more than 70% of users are not potential customers. For successful promotion, an account must have at least 40% of the audience, consisting of real people or offers.
HOW TO CHOOSE A PAID PROMOTION
Of course, you can run into trouble when ordering promotion for money. To avoid unpleasant consequences, consider the following factors:
company reputation for development. It is desirable that this be a large company or an experienced team. Do not turn to the lonely "promotion gurus." As a rule, these are ordinary resellers. They simply order a promotion in the service, make an extra charge and offer their services under the guise of being unique. And this is at best. At worst, they use free tools - you pay money for air;
security. It's better not to mess with services that require you to enter your YouTube username and password;
honesty. No cheat service can guarantee an unconditionally high-quality promotion of the YouTube channel. In all cases, there is a certain percentage of unsubscribes, twisting views, and likes. It is essential that the company directly indicates this indicator - as a rule, it is from 10 to 20%.
BENEFITS OF PAID PROMOTION
Often paid promotion is called "black", saying that the channel must independently go the way "from 1 to 1000 subscribers."
The artificial promotion has significant advantages:
quick payback. Yes, you need to spend a certain amount on promotion. But advertising and integrations will quickly cover all the costs of channel promotion;
instant receiving of viewers - no need to wait until the site algorithms begin to recognize the channel;
convenience. No need to spend time on the PR channel; you can focus on creating high-quality and useful content for users.
Experienced bloggers admit that they use promotion and do not see negative aspects of this. If the content of the channel is frankly low-quality, it's impossible to hold the audience for a long time, even with great promotion. If the content of the video is entirely prohibited by the hosting rules, then the channel will be blocked.
The development only allows you to attract attention, offer users your own material, everything else depends on the efforts of the channel owners.